Triefus helped outline Gucci’s model technique and lately started overseeing its web3 and gaming efforts.
The manager spent 15 years on the model, holding completely different roles of accelerating duty. Final September, he grew to become chief govt of Gucci’s Vault and Metaverse Ventures, including the duties to his position as senior vp, company and model technique.
The corporate has been among the many most lively in luxurious establishing its presence in areas akin to gaming and NFTs. Talking on stage on the BoF Skilled Summit in March, Triefus talked about web3 as a method of constructing group, encouraging buyer loyalty and in the end producing income. The corporate lately introduced a multi-year partnership with Yuga Labs, creator of the Bored Ape Yacht Membership.
Gucci confirmed that Triefus’ tenure will come to an finish on April 30 as he departs to “pursue one other profession alternative.” WWD first reported the information.
”All through his years at Gucci, Robert has performed an instrumental position in making certain that the model has been acknowledged for its management in its method to model and shopper engagement, and extra lately to new enterprise initiatives, by capitalizing on Gucci’s distinctive DNA and values whereas all the time embracing change and innovation alongside the way in which,” the corporate stated in a press release.
The BoF Podcast | Robert Triefus on Main Gucci Into the Metaverse
At The BoF Skilled Summit: An Inflection Level in Vogue Tech, the seasoned luxurious govt defined why Gucci believes within the long-term potential of trend and web3.